Last updated August 11, 2026.
We collect the minimum information needed to respond to you and run this business. We don't sell your data, and we don't share it with anyone outside the small set of tools and people who help us actually run Intentional Culture and A2Agile. If you're located in the EU or UK, you also have specific rights over your data under GDPR — those are spelled out below. That's the short version — the rest of this page fills in the details.
This site is operated by A2Agile LLC, doing business as Intentional Culture, based in Ann Arbor, Michigan, USA. For the purposes of data protection law, A2Agile LLC is the "data controller" — the organization responsible for deciding how and why your personal data is used. You can reach us at info@beintentional.biz or (734) 355-0983 with any question or request about your data.
We collect information you provide directly to us:
We also advertise on Google, and this site carries Google's advertising tag so we can tell whether an ad actually led anywhere. It sets cookies in your browser and tells Google when you view a page here, finish the assessment, send us a message, or book a call. It does not send Google your assessment answers, your name, your email, or anything you typed into a form.
If you're in the EU, UK, or Switzerland, that tag runs in a restricted mode: no advertising cookies, no personalization. Google still receives a basic, cookie-free signal that a page was viewed. You can also block the tag entirely with an ad blocker or by turning off third-party cookies — nothing on this site breaks if you do.
We also use Google Analytics to understand how the site is actually used — which pages get read, how people arrive, whether anyone makes it to the end of a long article. It records things like page views, referring links, browser type, and an approximate location worked out from your IP address. It's there to show us traffic patterns in aggregate, not to work out who you are, and we don't connect it to anything you've told us through a form.
In the EU, UK, and Switzerland, Google Analytics runs under the same restricted mode as the advertising tag: nothing is stored on your device. Elsewhere it sets its own cookie. An ad blocker or third-party-cookie setting stops it, and nothing on this site breaks if you do that.
Beyond those two tags, we don't collect anything about you just from browsing.
We use the information you give us to:
If you're in the EU or UK, GDPR requires us to name the specific legal basis for each of these:
Contact form submissions and mailing list signups are stored using Supabase, our database provider, on servers located in Canada — not the United States. Canada is one of the countries the European Commission has recognized as providing an adequate level of data protection, which simplifies how data can move between the EU and Canada. Our agreement with Supabase also includes standard contractual safeguards for any data that crosses borders.
The advertising signals Google collects are processed by Google in the United States under Google's own terms, which include the European Commission's standard contractual clauses for that transfer.
We do not sell, rent, or share your personal information with third parties for their marketing purposes, ever. The only people and tools that ever see your information are the ones directly involved in running this business and responding to you — namely Tom Meloche and Tom Bellinson, and Supabase, our database provider, which stores form submissions securely on our behalf and never uses your information for its own purposes.
Google is the one exception, and only for the browsing signals described above — which pages you viewed on this site and whether you reached a milestone like finishing the assessment. Google uses those signals to measure and target our ads. It never receives your form submissions, your assessment answers, or your contact details.
We'll only share information beyond that if we're legally required to — for example, in response to a valid subpoena or court order.
We keep contact-form submissions and mailing list entries until you ask us to delete them, or until you unsubscribe (for the mailing list). We don't currently run an automatic deletion schedule, but we review what we're holding periodically and remove anything we no longer have a reason to keep. If you'd like your information deleted sooner, just ask — see "Your rights" below.
If you're located in the EU, UK, or anywhere else with similar data protection laws, you have the right to:
To exercise any of these rights, email info@beintentional.biz — we'll respond within 30 days. Mailing list emails also include a one-click unsubscribe link.
If this policy changes, we'll update this page and change the "last updated" date above. We won't start using your information in some new, different way without telling you.
Reach out anytime — info@beintentional.biz or (734) 355-0983.